Telling a good story can be a powerful thing.
Most of us remember being read to as a child, that warm feeling of listening to our parents tell us about magic, imagined worlds. A great movie or novel can stick with you for days, and even a lifetime.
In the business of sales, good stories can help your clients understand value, create urgency, and close the sale without pressure. No doubt, for final expense sales people, great storytelling makes all the difference.
While improving your creativity is all about discipline, the psychology of how your creative efforts are experienced is important to understand and apply to your day to day life. After all, it doesn’t matter how much knowledge you have about what you are selling, if you aren’t telling your story well, who is listening?
What you will learn from this audio presentation:
What goes on in the brain when we hear a story.
Concepts that create great stories.
Different types of stories and when to use them.
Elements of a good story.
Why storytelling is so important in the business of sales.
